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Brake

Brake is a parking app that allows users to park for street-side parking by the minute without worrying about over/underpaying the meter. Through a simple scan-in system, Brake can also map out the parking availability in a specified region and help drivers locate an open stall before arrival. Other features include time limit notifications and directions to the stall.

Role
Timeline
Tools
Teammates

Sole UX/UI Designer

UX/UI Designer
Sept 2021 – Nov 2021
Figma, Qualtrics
Elliot Starkman
Sonan Zhang
Grace Ann Stenger

Sole UX/UI Designer

Sole UX/UI Designer

As the sole UX/UI designer, I took initiative to define the problem, conduct user research, define goals, ideate the necessary features, develop wireframes, and design interactive interfaces. I utilized UX research methods such as user interviews, user personas and a sitemap to map out how my design could lead to success among consumers. My design process below.

Role Overview

The Problem

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Challenge

Create a proficiency-focused app experience that facilitates language learning friendships for avid linguists to learn the most useful phrases, vocabulary, and slang from native speakers
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I conducted user interviews with 7 individuals in order to understand the key necessary components of my app design. Upon gathering insight, I was able to answer my fundamental question: 

How is achieving foreign language fluency in class

and with apps often ineffective?

The top 3 answers were —

In order to better empathize with the user, I created two user personas to guide my user-focused thinking for future design decisions.

Samantha Quinn
Samantha Quinn

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Keith Pennison
Keith Pennison

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Samantha Quinn
Samantha Quinn

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The interviews confirmed my suspicions about the challenges of linguistic fluency, and I was able to come up with some key features that would alleviate the user pain points.

+  Profile and Chat Channels

     Casual learning with native speakers  

 

+  Popular Discussion threads in target language

     Current events, blogs, memes 

+  Partner Finding Filters 

     Security and safety measures 

+  Calendar and Reminders 

     Set up chat times across time zones 

 

+  Grammar correction tool

     Optional feature to correct mistakes

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The journey to achieving fluency in a foreign a language is neither seamless nor direct.
 
Language-learners face numerous challenges, including unfamiliarity with native slang, lack of real-life applicable vocabulary and phrases, and difficulty recognizing the fast or abbreviated speech of native speakers.
 
Many language-learning apps teach vocabulary and phrases by category – not frequency of use – leading to frustration when users aren't able to effectively communicate in their target languages after memorizing words such as "elbow" and "parrot". 

User Research

Sitemap & Features

User Personas

Wireframes

Next, I created some mid-fidelity wireframes to map out the user flow and test the functionality of the features before jumping into UI design.

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Next Steps are Coming Soon!